Become a certified
eco-friendly and socially responsible hotel
Get ready for an international sustainability certification in just 3 months!
About the program

We offer a 3-month personalized coaching program for hotels, which are willing to get certified with an internationally recognized sustainable tourism certification*.
Our program is a combination of online training and consulting, and provides you with everything you need to cut costs, improve your hotel's sustainability performance, and gain international credentials with a minimum effort. Hotels, which take part in our program receive certification 4 times quicker than those, who prepare everything on their own. If you want to get eco-certified but you don't like wasting time, this program is for you!
Lower costs
A good environmental management plan will reduce your operating costs, by cutting water and energy use, and minimising waste, while ensuring the same level of comfort for your guests.
More sales
The demand for eco and socially-responsible hotels is increasing. Attract more individual and corporate customers by "greening" your offer, and sharing all the good things you do for the planet and for people.
More returning clients
Sustainable hotels are proved to receive better reviews and rank higher on popular marketplaces. Sustainability efforts also increase customer loyalty and their average spending.
Be ahead of the game
Green economy, Sustainable Development Goals, non-financial reporting, ESG, new green laws? Master them all, and prove it by gaining international sustainability credentials!
What's included in the program?
Introduction to sustainable tourism in the hospitality context
Learn the basic principles of sustainable tourism and what exactly is expected from your hotel.
Evaluation
Evaluate your hotel against 100+ criteria you need to comply with in order to get certified. Criteria are related to the environment, people, culture, and sustainability management. Identify your strengths and areas to work on.
Environmental management
Learn how to minimize the consumption of water and energy, and start tracking your hotel's carbon footprint. Monitor your waste and cut the amount of single-use plastic and food waste.
People and culture
Learn how to do more good for your employees and the community around you. Engage your staff, guests, and neighbors in sustainability initiatives. Contribute to the preservation of local cultural heritage and traditions.
Sustainability management
Write a sustainability policy and integrate it into your hotel's strategy. Set ambitious yet realistic environmental and people-related goals, and be clear on how to achieve them. Work on a smart reporting scheme to share your progress with stakeholders.Sounds difficult? We've got all the templates to make the formalities easy!
Marketing and sales
Learn how to sell sustainability right, by creating a greener offer and communicating it a language, which your customer understands. Attract attention of media and corporate clients. Improve ranking on popular marketplaces by adding your sustainability credentials.
Personalised advise
Along the way, you will be working with your personal coach, who will answer all your questions and concerns related to the certification criteria and will help you prepare for the audit, to make sure you get certified in one go with no trouble.

*What certification?
There are several well recognised sustainability certification programs for hotels, including Green Globe, Green Key, Travelife and Earth Check. They slightly differ in pricing, recognition, and membership benefits. However, the list of criteria remains pretty much the same regardless of the certification program, simply because they all follow the international sustainability standards for hospitality, as listed by the Global Sustainable Tourism Council.

It is up to you which certification program to apply for. If you are not sure which one is right for you - we will answer all your questions to help you choose.
To make it clear - we are not a certification body but we help you get certified with a program of your choice.
How sustainable is your hotel?
Take this quick test and find out how sustainable is your hotel, according to the international sustainability standards!
Featured brands we've worked with
We've trained, consulted and audited over 300 small and big hotels from around the world.
Not ready for a certification? Start with a course!
We offer sustainability training for accommodations, willing to improve their sustainability performance and marketing. All courses are available as in-house workshops or online webinars. In addition to our featured programs, we can develop a custom training for you and your team. All trainings are aligned with Global Sustainable Tourism Council's Criteria for Hotels.
Sustainable tourism
crash course
A quick win for the beginners.
This course is designed for tourism and hospitality businesses, which are willing to learn the foundations of sustainable tourism and implement the minimum sustainability standards in the quickest and simplest way. If you want to become a responsible company but don't have much time to learn, research and make mistakes - this is your shortcut!
Managing sustainability
in a hotel
A deep dive for sustainability managers.
This is an in-depth course that combines sustainable tourism standards and practices with the principles of creating shared value and purpose-led business.This course will help you integrate sustainability into your hotel's daily operations, reduce costs, engage your staff, your supply chain, and use all for marketing and sales.
Reducing plastic
in hotel operations
All about single-use plastics.
This course will help you cut costs and increase your brand standards by reducing single-use plastics from your hotel operations. You will leave with practical solutions on how to remove plastics from rooms, restaurants and public spaces. You will learn how to communicate it to your guests and get them on board.
Join the program
Leave your details and we'll get back to you shortly.
+7 966 38 39 784
info@sustainabletourismmadeeasy.com
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