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Develop sustainable tourism products that sell
Module 1: Getting started
Welcome to the course!
What you'll learn
Module 2: How to design sustainable tourism products
What are sustainable tourism products (16:24)
Tours' positive and negative impact
How to create shared value, one tour at a time (8:20)
Self-assessment: How responsible are my tours? (15:39)
Tips for maximising tours' positive impact
Module 3: How to choose routes and destinations
Tips on selecting destinations (6:29)
Overtourism and undertourism (28:27)
Tourism resilience
Fragile destinations
Module 4: How to develop product - market development strategy
Why people travel? (Sustainable) travel trends
Introduction to product/ market development strategy (1:28)
Market development strategy (14:23)
Product development strategy (9:24)
Where to sell sustainable tours (14:18)
Module 5: How to work with tours' suppliers
What is a sustainable supply chain
How a supply chain can make or break your business
Legal aspects and risk areas to keep in mind
Self-assessment: How sustainable is your supply chain?
How to manage suppliers
How to select and evaluate suppliers
How to engage suppliers in your sustainability efforts
Module 6: How to communicate sustainability on tours
Introduction to sustainability communications
What and how to communicate during a tour
What and how to communicate after a tour
The role of a guide in communicating sustainability
Bonus 1: High sensitivity tours - Guidelines and case studies
Nature and wildlife tours
Vulnerable communities
Community-based tourism
Volunteer tours
Bonus 2: Sustainable Tourism Solutions Toolkit
How to: Accessible tours
How to: Minimise Single Use Plastic
How to: Carbon Footprint Management
How to: Tackling overtourism (Tourist dispersion)
Guidelines for Designing Sustainable Tours and Activities
Nature and wildlife tours
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