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Develop sustainable tourism products that sell
Week 0: Getting started
Welcome to the course!
What you'll learn (3:48)
Week 1: How to design sustainable tourism products
What are sustainable tourism products (16:24)
Tours' positive impact (7:09)
How to create shared value, one tour at a time (8:20)
Self-assessment: How responsible are my tours? (15:39)
Tours Sustainability Guidelines (15:34)
Week 2: How to work with tours' suppliers
What is a sustainable supply chain (7:35)
How a supply chain can make or break your business (10:58)
Health and Safety (12:06)
Self-assessment: How sustainable is your supply chain? (2:28)
How to manage suppliers (9:35)
How to assess and monitor suppliers (25:50)
How to create a Supplier Code of Conduct (13:49)
How to engage suppliers in your sustainability efforts (11:28)
Week 3: How to choose routes and destinations
Tips on how to select destinations responsibly (6:29)
Overtourism and undertourism (28:27)
Tourism resilience (4:54)
Fragile destinations (4:42)
Week 4: How to create a product - market development strategy
Why people travel? (Sustainable) travel trends (21:53)
Introduction to product/ market development strategy (1:28)
Market development strategy (14:23)
Product development strategy (9:24)
Where to sell sustainable tours (14:18)
Week 5: How to communicate sustainability on tours
Introduction to sustainability communications (19:38)
How to communicate sustainability before and after the tour (27:22)
Week 6: Take it home
Key learnings (9:06)
Next steps
BONUS: High sensitivity tours - Tours with animals
Animals in tourism - introduction (10:53)
Animal Welfare Guidelines (8:38)
Tour operator's responsibility (15:45)
Industry practices (6:08)
BONUS: High sensitivity tours - Voluntourism
Voluntourism - Introduction (9:20)
International Voluntourism Guidelines (11:05)
Industry practices (6:19)
BONUS: High sensitivity tours - Tours in vulnerable communities
Tours with Indigineous People (11:42)
Tours in poorer communities
Animals in tourism - introduction
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